Sheesha Finance Spotlight Focus on Metafluence
Today Our Spotlight Focus is on Metafluence
Metafluence is the first platform of its kind. It enables influencers to monetize their social media network and creativity in the Metaverse.
As social media makes its inevitable transition to the Metaverse, the project’s vision is to build an influencer-centric ecosystem. In the Metaverse, social media influencers, audiences, and brands are easily engaged in transparent and incentivized relations. Metafluence is on a mission to convert social media Influencers into metaverse entrepreneurs (Metapreneurs) through the influence-to-earn Metafluence platform.
The project’s solutions for influencers automatically address the brand and audience challenges, enabling all the parties to thrive in Web 3.0.
The Challenges and Opportunity
Despite the fast-paced social media trends of metaverse and NFTs, Influencer Marketing is still in its infancy. the Influencer Marketing triangle of influencers, brands, and audiences still experience unaddressed challenges. Moreover, a big majority of social media influencers are untapped when it comes to NFTs, Metaverse, and blockchain concepts. Influencer Marketing is still worth only $15 billion while Metaverse and NFTs’ estimated market is worth more than $1 trillion. It is worth exploring the current Influencer Marketing challenges from each party’s perspective:
- Advertisers have trust concerns when working with influencers given fraudulent social media activity, lack of transparency, payment, and authenticity issues.
- Influencers struggle to monetize their social media influence and are forced to use more commercially oriented smaller platforms.
- Audiences look for more engagement and direct communication with the influencers.
An All-In-One Influencer Opportunity
Each prominent social media platform has its own advantages and disadvantages alongside unique features. It is nearly impossible to build an all-in-one social media platform that has all the positive features of the different platforms without the downsides.
However, it is possible to build an influencer-centric Metaverse on top of the prominent social media platforms which address the common challenges while offering a better incentive-based commercial solution.
Metafluence - A Metaverse City for Influencers
Metafluence is the name of a city in the metaverse which is ruled by social media influencers. At the early stages, a limited number of Metahuts will be granted to early-adopting influencers. To be considered an influencer one must have at least 100+ engagements (combined total of likes, comments, and shares) on one of their social media channels. Up to 100 influencers can group in an influencer clan to unify their social media influence and reach.
Influencer homes (Metahuts) are the main architectural elements of the city. They will serve as personalized spaces (similar to land plots) in the Metaverse. The Metahuts will consist of rooms that are personalized spaces belonging to the influencers. The Metahuts will allow influencers to monetize their social media influence and engage closely with their audience and brands.
The number of rooms in each Metahut is based on the influencer’s social media audience size. Though any Metahut feature or asset, including the rooms, can be obtained for an additional cost.
Influencer rooms that exist within the Metahuts will allow influencers to display and sell NFTs. They consist of a wardrobe where influencers can display their personal belongings and sell digital copies of them as NFTs.
There will also be a game room where influencers will be able to display their game collection, make recommendations and sell certain games through affiliate partnerships. Crypto rooms will allow influencers to display and support their favorite crypto projects. A guest room will allow influencers to hold public, private, or premium events with their audiences. These events can also be hosted in collaboration with other influencers.
Influencers will be able to group together in Influencer clans (Metaclans) to unify their social media influence and reach. Social media influencers can combine forces to further their influence. They will be able to collaborate on events, host clan vs clan competitions, and more. Clans can consist of up to 100 influencers and once an influencer joins a Metaclan they are obligated to follow the rules of the clan. Otherwise, risk losing membership. An influencer can only be part of one clan at a time.
Influencers, Metaclans, and brands can participate in and host events to engage further with their audiences and provide an interactive and immersive experience. Influencers, audiences, and brands will be able to have event access limited to in-clan only, public, private, or premium for VIP access.
The brand side of the Metafluence platform will be focused on the advertising aspect in the metaverse and the direct influencer relations and event sponsorships. Moreover, brands will have access to features such as influencer discovery, influencer analytics campaign performance, and keyword monitoring.
The audience side of the platform will be built with a strong emphasis towards more engagement with influencers via their Metahuts, events, and badges based on metaverse activity.
The Metafluence ecosystem has a robust model for continuous revenue stream ensuring viability and sustainability. The major expected revenue streams are as follows:
- Transaction fees
- NFT Sales
- Affiliate Commissions
- Event tickets
- Metahut sales, features, and upgrades
- Metafluence NFTs with perks
- Brand Stores
- City Billboards
- Branded NFTs
- Event Sponsorship
$METO Utility and Governance Token
The $METO token will act as the native utility token of the Metafluence ecosystem. The utility token will empower and incentivize all the parties on the platform. Users can hold, stake, and transact with $METO, and users who engage with the token will receive certain privileges and benefits. The token will be used to purchase and upgrade the assets within the Metafluence city. These include Metahuts and Metarooms, as well as event tickets, services, and NFTs.
There will also be community incentives to hold the token. Transaction fee incentives, affiliate, activity, and staking incentives make the $METO token highly valuable.
Holders of the token will also be able to participate in Governance rights. These include voting on proposals, curation, and Metaclan memberships.
Total Supply: 5,000,000,000
Seed Sale: 160,000,000
Private Sale 1: 300,000,000
Private Sale 2: 100,000,000
Public Sale: 60,000,000
Initial Market Cap: $155,000 USD
Fully Diluted Market Cap: $25M USD
Initial circulating supply: 31,000,000 (0.62%)
IDO Token price: $0.005 USD
Network: Binance Smart Chain (BSC)
The Metafluence Team and Partners
Elvin Aziyev - CEO and Co-Founder
Elvin is a Blockchain enthusiast and business development expert with years of experience in B2B, project management, and influencer marketing. Elvin is motivated by driving innovative strategies and creating solutions for influencer marketing. He believes in authenticity and a human touch in modern marketing even in the modern era of digitalization and the Metaverse.
Yagif Abbasov - CBO and Co-Founder
Yagif has 16 years of experience in Management and Digital Marketing. He is a motivated and forward-thinking product owner with years of experience in a dynamic SaaS environment and is an expert in influencer marketing. Yagif is passionate about new technology and how it can enhance our lives and has over 10 years of experience working with tech start-ups and digital marketing projects.
Elshad Yusifli - CTO and Co-Founder
Elshad has over 15 years of experience in engineering, designing, and implementing complete life cycle applications. Elshad is a blockchain evangelist and crypto advocate. A serial entrepreneur, prior to Metafluence, Elshad created and co-founded other successful businesses such as Alkredit which is a fintech company, and Nettrends which is a media monitoring tech company.
Emin Vali - CMO and Co-Founder
Emin is a digital marketing entrepreneur and brand strategist. With over 14 years of experience in marketing, Emin is a visionary growth hacker in social media communications.
Faud Karimov - CFO
Faud is a board member in various organizations with over 20 years of experience in finance. He is also a former director of KPMG New York, working on IPO and M&A deals.
Manaf Khudiev - CGO
Manaf is a digital marketing enthusiast with a passion for growth hacking, blockchain technology, influencer marketing, and branding.
Nazrin Musayeva - Head of Communications
Nazrin is an expert in supporting and communicating organizational goals to key internal and external stakeholders. Nazrin also has experience in project management across different industries both within blockchain and traditional sectors.
The Metafluence team is incubated and advised by both Master Ventures and our own Sheesha Foundry. The project also has support from teams such as the Duch Crypto Investors, Girnas Capital, Interstellar Ventures, and CRT capital. With partnerships by Decubate, Ikonic, Arize, and DigiCorp Labs.
Closing Thoughts on Why We Like Metafluence
Social media influencers have a large impact when it comes to promoting and supporting trends and enhancing community involvement.
An influencer’s audience can determine what makes or breaks a project or product. Meaning that influencers with a large following have a substantial amount of power when getting eyes on a particular idea or trend.
Metafluence is creating a place for these influencers to come together and thrive. Providing a one-stop place where they can better monetize and interact with their audiences and community.
One of the biggest problems with social media is the disconnect between platforms. Influencers are often trying to juggle content between their social media platforms. Often leaving audiences members left out if they are not active on every platform.
Metafluence allows influencers to engage with their community like never before and provides audiences with the chance to never miss an event. Audiences can also engage with their favorite influencers on a more personal level. They can interact with like-minded community members, resulting in a thriving community ecosystem.
The Metafluence ecosystem is likely to attract influencers as it provides multiple benefits in the ability to monetize and interact with their large social media following. As the number of influencers grows on the Metafluence platform, their audience is likely to follow. Resulting in a very fast adoption and expansion of the entire Metafluence ecosystem. This will likely further drive adoption enhancing the value of the Metafluence platform and the native $METO token.
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